WHD.

About Us

A generational family business built on hard work, quality, and commitment since 2012

Our Story

Established in 2012, Wholesale Home Decor is a generational family business built on hard work, quality, and a deep commitment to customer satisfaction.

Our story began in Kenya, where our family operated a family-owned grocery store. After moving to the United States, we started our business by selling pip berries. Over the years, that small beginning grew and evolved into what WHD is today.

We now proudly offer high-quality imported home décor goods designed to help fill your storefronts with products your customers will love. Our dedication to service and strong relationships has been at the heart of our growth, and we believe our customers are the reason WHD has become such a success.

At WHD, we continue to build on our family values by providing beautiful products, dependable service, and a commitment to helping our customers succeed.

Our Core Values

Family Values

Every decision we make is rooted in the same family values that started our business — integrity, care, and doing right by our customers.

Quality Products

We source only the finest imported home décor goods, ensuring every product meets our high standard of quality and craftsmanship.

Customer Success

Your success is our success. We work every day to help your business thrive with dependable service and beautiful products.

Welcome to the new
Rockflowerpaper website!

We’ve moved to a new platform! If you had an account before, simply create a new password to access the site. It only takes a minute and you’ll be ready to explore and start ordering. Otherwise, create a new account now.